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Saturday, May 30, 2015

EMAIL MARKETING TIPS

EMAIL SELLINGEMAIL LISTMARKETINGINTERNET MARKETINGONLINE BUSINESSWORK FROM HOMELEADSBUSINESS LEADSTRAFFIC EXCHANGE

 VISIT WEBSITE (learn more)
Promise something good. If people know specifically what they’ll learn or how exactly you’ll make them happier, more informed, or better at business, they’ll be itching to read more.

Use power words. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes.

Use a number. Because digits — like 4 or 37 — stop wandering eyes.

Pique curiosity. Don’t be afraid to occasionally use bizarre words. Tickle the information gap, or violate the information gap. Your readers will be keen to find out more.

Point out common mistakes. Because nobody wants to be perceived as silly.

Quit cleverness. Simple, specific subject lines beat clever alternatives every time.

Experiment. Be a rebel and try something new. Dare to be different. You’ll be surprised by what works and what doesn’t.

Don’t sell before the prospect is ready. Become a friend and trusted source of information first; and your readers will more readily buy from you.

Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.

Show what readers will miss. Most people are risk averse. They want to avoid inconveniences, glitches, and complications.

 Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.

Don’t follow a strict formula. Because formulaic emails sound robotic and are boring as heck.

Work toward your aim. Tell interesting stories that lead to your sales message.

Present a clear deadline. It prevents people from procrastinating.

Insert multiple links (to the same page). Because it increases your chances of people clicking that link.

Have an impeccably clear call to action. Tell your readers exactly what you expect them to do next, and remind them why it’s in their best interest to buy.

Use the power of the PS. Remind people of a deadline. Or repeat what they stand to lose if they don’t take up your offer.

Wednesday, May 27, 2015

USING VIDEO FOR INTERNET MARKETING-7 GREAT TIPS




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1: POST CONSISTENTLY



Posting consistently can be a big help, not only in generating traffic, but also in making sure that visitors returns. If somebody subscribes to your channel, but they don’t see a new video for a month, they may unsubscribe.  Likewise, if you aren’t posting regularly, they won’t see your videos in their feeds. Aim for one video a week, and in a year, you’ll have 50 videos, which is a significant library.  In order to keep ahead of the game, try to have a few completed videos before you get started, and always be a couple weeks ahead.  Try not to batch post either.  It makes it hard to viewers to keep up, and irregular posts like that don’t usually help you generate followers.  Instead, spread your posts out.



2: KEEP IT SHORT



You know the feeling.  Somebody posts a video on Facebook, you see it has a running time of more than eight minutes, and you think: maybe later.  Time is a huge factor, especially when you are just starting out.  If people don’t know who you are, they don’t want to invest ten minutes in your video. If you keep it under three minutes, though, people will be more likely to check the video out because it requires less of a commitment.  Once you’ve gotten a significant number of followers who trust your brand and look forward to your videos, then you can make them a little longer, but before then, be sure to keep it short.



3: RESPONSE VIDEOS



Response videos are one of the most popular genre of videos on YouTube.  If you see a video that is taking off, record a quick response video sharing your thoughts, and upload it.  This will allow you to piggyback on the success of a trending video, and can get you some views of your own.  When doing this, it is important to be positive, and try to be funny and unique.  If you are paying a compliment to the video you are responding to, the user will be more likely to leave your video up, and if you add a funny twist to the video, people will be more likely to give your video a thumbs up or share it.



4:  COLLABORATE



If you are just starting out, and you’ve put together a decent library, try reaching out to a YouTuber with a larger fan base and offer to do a collaboration with them.  If you have a skill that can be applied to another niche, try doing a cross over.  Maybe you are an artist and you can paint a car for a channel on classic cars.  This is a common practice.  The host of Six Pack Shortcuts, for instance, has done cross promotion self-help books, while comedians Key and Peele have guest hosted =3.  Of course, you don’t have to have 1 million followers for this to be beneficial.  Consider some creative ways to cross promote, and start contacting some fellow YouTubers.



5:  ENCOURAGE PARTICIPATION



If you have a product that people use, especially if it is something that they can create with, encourage them to share what they’ve done with it.  If you are simply offering your thoughts on sports, food, arts and entertainment, or gardening, ask people to share their thoughts, and then incorporate past comments in future posts.  This is not only a way to ensure engagement, but it is a great way to get people to share your video.  If you share something a user has submitted, they will be more likely to post it on their social media.  This is something that Screen Junkies has done with their Honest Trailers series, where they ask users to submit movies they’d like to see lampooned.  Make sure that you engage with the audience and solicit their participation so that they feel like they are part of the process and become invested.



6: USE THE DESCRIPTION BOX



I can’t count the number of times that I’ve seen a video and noticed that there was nothing in the description box.  Including key words in your video is the best way to show up in search engines.  If you leave it blank, you are missing out on an opportunity to get your video noticed.  It also helps viewers to figure out what your video is about and if it is worth their time to even watch it. If a viewer isn’t sure whether or not your video is on the subject they want to hear about, they will likely pass you over.



7: PROMOTE YOUR BRAND



This is tied closely with the idea of using the description box, but it goes beyond that.  If you have a website, you want to put a link to it in the description box, but you also want to make sure that you mention it in your video.  Tell viewers where to find the link, and make sure you mention your site at least a couple times during the video (but not too much).  If you have any logos, try to include them in the background images, and make sure that viewers who watch the video will know your name and the name of the company or website you are promoting.

Saturday, May 23, 2015

SEO Every Blog Should Have



In today’s blogging world, we have seen many blogs, and both new and old bloggers are very busy improving the visibility of their blogs on search engines so that they can get more organic traffic through SEO. Some of them are using premium and some are using free SEO plugin for this. Some of them are using combinations of plugins to improve their website SEO and some of them are building backlinks.

Yes, we all agree with this that these are also  essential parts of building a blog but they are of no use until your blog has good content, a good design and other basic things.
Doing search engine optimization for your blog is a little time consuming and it is a step by step process, you just have to focus on your blog with all dedication. Lots of bloggers achieve their goals in terms of traffic but they may not be giving enough attention to other parts of their website or blog so to speak. So, today we are going to tell you some of the buildings blocks of a blog which are essential to our sites.

1. Author Biography
Author biography is must because most readers check the author bio after reading the content. We have seen many websites in which there is no gravatar image as well as no author bio. Having an author bio is a must to get the author popularity in Search Engine as well as in the blogging world. Google Authorship must also be implemented.

2. Archives
Many people like to see the archives of the blog first before reading the content. I also do so because some people analyze the website first trying to determine when the website wass started, how many posts got published in the previous month and how many posts the site turns out in a week. By seeing the archives, we can see the performance of a website and a lot of readers want to see this.

3. Footer
The Footer is also one of the main things for a blog. For a professional looking blog, we can mention certain of things like latest post, top comments, most visited post, about author box, Alexa Rank widgets etc.

4. Search Box
Search box helps your visitors to search the content on your site for that which they are looking for. You can place search box either in header of the site or at the top-right corner where it is clearly visible.
We recommend you to place the search box at the top.

5. About me (Page)
This page  is definitely visited by many your readers and bloggers like you. We even visit the about me page to know the background of a site and the owner. This page helps to inspire the other bloggers and it helps your readers to know you better. It’s important to create a good about me page by sharing your views regarding your life and your website.

6. Contact Me (page)
This is also one of the important page which is required in the website. Sometimes, a reader wants to give you a suggestion or an advertiser wants to publish his or her ads on your website and the absence of an about page clearly states you don’t want to be contacted. Apart from having your email on this page, having a contact form on there is advised.

7. RSS feed
Some of your readers like your content and want to know about the most recent updates so they can subscribe to it. For this reason, RSS Feed is must.

8. Share buttons
Many times, readers like your content and they just want to share it. For this reason, sharing buttons after each post is a must. It can’t be disputed that social media brings lots of traffic to a website. This is one of the best way you can promote your business or blog.
Also, people should be able to connect with your on social networks and a Facebook like box with a Twitter follow button is important.

9. Readable Fonts
The font format used for articles on your blog must be readable. Don’t use too much fancy type fonts, it shouldn’t be too small, it must be big and readable but not ridiculously large. Moderation is the keyword.

10. Related posts
What do you expect readers to do when they finish reading an article? Close the tab? No, there should be related posts below each post as this keeps your readers engaged on your blog and reduce bounce rate.