Wednesday, March 12, 2014

Do you know how to produce content that gets people worldwide to respond -- FAST? Read this and you will! The Master reveals his secrets!

by Dr. Jeffrey Lant.

 Author's program note. I'm going to do something quite different in this article;  something unique, unprecedented, unheard of until now. I'm going to share -- for  the first time ever -- my trade secrets about how I produce the best and most  responsive content anywhere; the content that gets people like you to stop in your  tracks, whatever you're doing, no matter how important, read what you've written...  and respond to it.

 Once you learn how to do it, you'll use this invaluable skill over and over again...  becoming more and more proficient each time, until you become a master too,  a brand name, a recognized authority, someone people want to know about, pay  attention to; quite simply the consummate master of your craft, constant deference,  increasing rewards, recognition and admiration your part, and rightly so. Of course,  we'll need a little magic to make this happen; such magic is useful at any time. Now  repeat after me...

 " Salagadoola mechicka boola bibbidi-bobbidi-boo/  Put 'em together and what have you got/ bibbidi-bobbidi-boo".

 These are of course the words of my colleague Fairy Godmother, from the 1950  Disney production. She was, you'll recall, the kind-hearted, sympathetic darling  who, in record time, organized everything necessary to rush a radiant Cinderella to  the ball... and her prince.

 You'll find the song in any search engine. Play it to yourself two or three times...  sing it out loud. But don't share it with anyone just yet.  After all, they may be a  certified scoffer, gruff, dismissive, unhelpful... and that will never do. Bibbidi-bobbidi-  boo. "It'll do magic believe it or not." Believe... it's the first and crucial step to achieve.

 Pick your subject.

 Creating content that gets maximum response starts with your subject, what you're  writing about. Here are some suggestions: It should be timely, of interest and importance  to the kinds of people you want to respond (future customers!), and most of all be a  subject you either know something about already or one you are prepared to research,  to add depth, resonance and layers of meaning.

 The last article I wrote just yesterday (one of over 1000 I've penned in the last three years  or so; all available at was on... marigolds. Does this seem to you  to be an unlikely topic to knock out of the park? Dubious? Then think again! There are  millions of people worldwide who grow marigolds, use health and beauty products derived  from marigolds, and honor them in their obsequies and solemn rites of passage into eternity, particularly along the great river Ganges,1569 miles long, its muddy waters flecked by the  bright brilliance of golden marigolds, beloved of the Virgin, the gift of countless pilgrims along  the way.

 Outline your content.

 To write superior content, content that motivates response, you must create a superior  outline. Here's how to do that. Brainstorm just what you want in your content; then do  a preliminary outline. Don't worry too much now about whether the points you want to  make are in the right order. Worry instead that you have written them down. Never, ever  trust to imperfect memory.   .  Once you have all the points you wish to include, arrange them in the right order,  the order that builds your case. To see what I mean, go to  and peruse several articles there. As you do, think on this. This teeming site,  content capital of the world, now gets over 1,000,000 hits a month and should be a  "must" destination for anyone who understands the importance of content and wishes  to master its every nuance, profiting accordingly. That would be you, right? Bibbidi-  Bobbidi-Boo.

 The joy and necessity of careful research.

 I am a trained researcher with a Ph.D. from Harvard University. It took me seven  meticulous and arduous years to achieve. I had to identify, travel to, work in and rely  upon the arcane resources of dozens of private and public document depositories  in several countries. My life was a demanding and insistent process composed of  passports, tickets, incomprehensible pre-Euro currencies, strange accommodations  with lumpy mattresses (and too often voracious bedbugs). As for food... I can even  now remember, and luridly recite if you like... the various collywobbles to which I gave  way en route to being elevated into the peerage of learning.

 That was then; this is now.

 These days my continuous researches are vast, detailed, up-to-date, best of all the  work of minutes, with nary a plane to (wait for) and catch... or odoriferous train, the  malfunctioning toilet making its noisome problem known to all and always over  shadowed by one frightening question, "Have you seen my typewriter and my notes!"  "I thought you had them when we changed trains."

 In our wired age research is easy, universal, distinguished by its celerity, thoroughness...  and a researcher who now never looks like he slept in his clothes in the Iruna station,  assaulted by fantastic mosquitoes and suspicious border guards, the jack booted minions  of Generalissimo Franco, a man whose sole idea about intellectual endeavors of every  kind (and the research on which they were based) was to crush, curb and curtail them.

 The Internet has changed all that forever... and I, for one, am profoundly glad.

 Now it's time to write.

 My mother, bless her soul,  had a million pet sayings, each one a little gem of pithy  insight. As for writing, she'd say, for she was a scribbler, too, "Having written is better."  What she meant, of course, was that the business of writing was often hard, frustrating,  exasperating, not infrequently infuriating, and always something demanding full heart,  soul and brain. In short, writing is never a piece of cake you can do half asleep and  hung over from the night before.

 Such writers, who take the demons of people like F. Scott Fitzgerald and Jack Kerouak  as their inspiration and models, talk a good game about writing... but are more notable for  their volubility on the subject than their productive output. You need another point of view,  more practical, utilitarian, productive not to mention profitable.

 Write every day, every single day... without fail or "reason" why you didn't.

 People who understand the power and potency of content are people who do the  necessary every single day to create it. That would be -- me... and is why in the  past three years I have, remember, written and published over 1,000 articles, available  for you and the world to see and use at How did these articles  get written? Easy.

 Yes, I wrote on days when it was blistering hot. I wrote on days when my nimble fingers  froze, sticking to my computer's chilly keys. I wrote on days of national triumph...  and on the many days of national confusion.  In short, I wrote, no excuses, no special  pleadings, no reasons why I couldn't, shouldn't and mustn't.

 In short, I wrote on Mondays, Tuesdays,  Wednesdays... on all the days. Thus with  near military efficiency as I wrote words, so I wrote the superior content that got  better and better still, the more I wrote... silky, smooth, sleek, the champaign of  money-making language.

 Will you do as much? You certainly won't with the poor habits you now evince  in the high and important business of creating content that sells... for what you  produce is directly related to the habits you have and yours are nothing to write  home about.

 "What me worry?"

 Years ago "Mad Magazine" featured on its cover a lout named Alfred E. Newman.  Everything about him was obnoxious, irritating, an affront to good parents everywhere  and their goody goody rug rats. To these good people Alfred  E. posed the question  of the centuries, "What me worry?" It was impertinent, insolent, and wildly popular  with other louts. (It also made the copy writer who coined this golden phrase a  millionaire many times over.)

 However YOU are not a lout... and you do worry and rightly so. Fortunately  you have not only a useful friend in me but you have a direct line now to Fairy  Godmother, who's no mean shakes in the content department, just ask those  mice transformed into the most magnificent of coach horses. She has magic  for you and to spare.  I think I see her pointing her magic wand at...... you...  Oh, yes, she is.  Bibbidi-bobbidi-boo!

Harvard-educated Dr. Jeffrey Lant is the author of over a dozen business books, several ebooks about online marketing, and over one thousand online articles on a variety of topics.  Republished with author's permission by Robert Miller

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