Saturday, May 30, 2015



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Promise something good. If people know specifically what they’ll learn or how exactly you’ll make them happier, more informed, or better at business, they’ll be itching to read more.

Use power words. Sensory and emotional words attract attention, and make your subject lines stand out in crowded inboxes.

Use a number. Because digits — like 4 or 37 — stop wandering eyes.

Pique curiosity. Don’t be afraid to occasionally use bizarre words. Tickle the information gap, or violate the information gap. Your readers will be keen to find out more.

Point out common mistakes. Because nobody wants to be perceived as silly.

Quit cleverness. Simple, specific subject lines beat clever alternatives every time.

Experiment. Be a rebel and try something new. Dare to be different. You’ll be surprised by what works and what doesn’t.

Don’t sell before the prospect is ready. Become a friend and trusted source of information first; and your readers will more readily buy from you.

Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.

Show what readers will miss. Most people are risk averse. They want to avoid inconveniences, glitches, and complications.

 Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.

Don’t follow a strict formula. Because formulaic emails sound robotic and are boring as heck.

Work toward your aim. Tell interesting stories that lead to your sales message.

Present a clear deadline. It prevents people from procrastinating.

Insert multiple links (to the same page). Because it increases your chances of people clicking that link.

Have an impeccably clear call to action. Tell your readers exactly what you expect them to do next, and remind them why it’s in their best interest to buy.

Use the power of the PS. Remind people of a deadline. Or repeat what they stand to lose if they don’t take up your offer.
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